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Hybrid and gender balanced; the future of leadership inside the fastest growing innovation and design powerhouse

by wrich
  • Leading innovation and design powerhouse Fluxx and magneticNorth evolve to support rapid growth and meet accelerating demand for combined services

  • The new Board advocates a necessary shift for women in leadership, with Jenny Burns as the new Chief Executive Officer and Lou Cordwell OBE as Chief Creative Officer

  • Fluxx and magneticNorth put meaningful impact at the heart of their growth agenda

  • With locations in both London and Manchester, the organisation embraces truly hybrid working; prioritising outcomes over hours

1st September 2021 – Since the merger earlier in the year, Fluxx and magneticNorth have experienced an exponential increase in demand for their combined services. With clients including Mars Wrigley, Bupa and The Big Issue, the independent design and innovation powerhouse is supporting bold business leaders to take advantage of dynamic markets, shifting customer needs, and opportunities presented by COVID-19.

To continue to meet the needs of their clients and effectively grow at pace, today they announced an evolution of their leadership, including a new Board structure that will continue to foster a thriving team, maintain outstanding delivery and put meaningful impact at the heart of their agenda.

Jenny Burns, CEO

Lou Cordwell, CCO

Fluxx’s current Executive Partner Jenny Burns will be appointed as the new Chief Executive Officer, whilst Lou Cordwell OBE, Founder of magneticNorth will assume the role of Chief Creative Officer and Richard Poole, Founding Partner of Fluxx, will become the Chief Financial Officer.

“The pandemic brought the structural inequalities in our society to the forefront, so championing a different version of success – where brilliant design and innovation considers people and planet – is central to our mission.” says Lou Cordwell, OBE. “When less than 30% of C-suite positions in FTSE 300 companies are women, I’m proud that our new Board is designed to advocate a necessary shift for diversity in leadership.”

“We’ve helped hundreds of organisations unlock their potential. This has been driven by people from diverse backgrounds and perspectives who bring their unique skills and experience to every project. That’s what makes our culture so special.” says Richard Poole. “Jenny is brilliant at building teams and unlocking potential, honing an individual’s superpower and translating that into delivering excellence for our clients. She’s the natural choice for leading the next chapter of our company’s growth.”

In addition to these new Board positions, a new Leadership Team will be mobilised with women holding five of the nine positions. The team has been created through a combination of internal promotions and new roles; including the BBC’s David Bailey who joins as Executive Creative Director in September. Fluxx and magneticNorth will continue to embrace hybrid working with offices in both London and Manchester. Since May 2021 their team has grown by over 30%, with plans to recruit a further 20 innovation consultants and creatives in the next six to twelve months.

“We’re already maximising the opportunities hybrid working presents. We prioritise outcomes over hours and embrace flexibility; reimagining how, where and when work gets done. Creating a thriving work environment, where we support our people and acknowledge the importance of well-being, means we can service our clients at our best, and consistently deliver amazing results. We’re very excited for the next chapter,” says Jenny Burns.

Fluxx’s sixth book, and their first with magneticNorth, will celebrate the company’s passion for building stronger, happier businesses with purpose. After a year like no other, businesses and their leaders have been given a chance to reset, re-evaluate and reimagine their futures. Register here for a free copy.

About Fluxx 

As featured in the 2020 Financial Times’ Top Management Consultancies List, Fluxx is the UK’s leading independent Innovation Company. For the last 10 years, we’ve been supporting clients to accelerate growth and sustain change; helping big companies be purposeful, build internal innovation capability and develop award-winning products and services at pace. 

About magneticNorth 

Founded in 2000, magneticNorth is one of the UK’s original digital-first design studios. For over 20 years we’ve helped organisations around the world get better at what they do, by putting digital at the heart of how they do it. We believe that digital design has the power to help organisations survive and thrive into the future. Our experience spans a range of sectors including education, media, placemaking, culture and digital health.


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