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Personalisation Will Shape Ecommerce in 2022

by jcp

By Dominique Bell, Managing Director at Fluid Commerce

eCommerce is an ever-changing industry and every year new trends come up that can help your business grow and compete with your competitors. 2022 is going to be no different. Below are the two key trends to look out for when planning your ecommerce strategy for 2022.


80% of consumers are more likely to purchase from a company that offers personalised content and promotions – this typically leads to a 20% uplift in conversion rate. (source)

The key to eCommerce success lies in personalisation. The more personalised a customer feels with your brand, the better.

Personalisation is increasingly important to businesses seeking to not only engage shoppers, but also to increase repeat purchases, drive sales and increase conversion. This is done by delivering personal experiences on sites by dynamically showing content, product recommendations and specific offers based on previous actions, purchase history, demographics, and other personal data.

Adding Social Media Channels as a Sales Channel

Social media platforms have global audiences in the billions. TikTok, the most downloaded app in Apple’s App Store, triggers users to spend £37 million every year.  Most platforms are evolving to facilitate social commerce so their users can buy products from third-party retailers without leaving the app.

Social commerce is the process of selling products directly on social media. With social commerce, the entire shopping experience, from product discovery and research to the check out process, takes place right on a social media platform.

There are even technologies such as Augmented Reality that have also been integrated with social commerce, allowing shoppers to digitally ‘try’ on clothing/accessories. Talk about an personalised ecommerce user experience. Businesses have seen the results and how effectively this can get shoppers through the transaction process.

Boosting Performance with Artificial Intelligence

Artificial intelligence and machine learning technologies drive the shopping experience by performing the analysis of data sets and then identifying different patterns of user behavior.

AI is allowing eCommerce businesses to analyse millions of interactions every day, and eventually, target offers down to an individual customer. This helps to promote a better understanding of online shoppers, generate new leads, and provide an unparalleled customer experience.

Just a quick glance at the above and you’ll be able to see that all these emerging trends have one thing in common, their end goal is to make a customer’s shopping experience more personal and more enjoyable. Get that right and you’re onto a winner for 2022.


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